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Leader-Driven Primacy: How Attribute Order Can Affect Consumer Choice

Kurt A. Carlson, Meg Meloy, J. Edward Russo
Year2013
VenueSSRN Electronic Journal
Typepreprint
Citations4
DOI10.2139/ssrn.2277127
OpenAlexW2288848556

Topics

Consumer Market Behavior and PricingAffect (linguistics)Order (exchange)BusinessPsychologyMarketing