SMEAL WIKI

Exploratory consumer buying behavior: Conceptualization and measurement

Hans Baumgartner, Jan-Benedict E.M. Steenkamp
Year1996
VenueInternational Journal of Research in Marketing
Typearticle
Citations586
DOI10.1016/0167-8116(95)00037-2
OpenAlexW2035101023

Topics

Consumer Retail Behavior StudiesConceptualizationExploratory researchScale (ratio)Exploratory factor analysisPsychology