SMEAL WIKI

Attention Opportunity Cost and Ad Insertion in Synchronous Media: Evidence from Live Streaming

Keran Zhao, Jing Tian, Ni Huang
Year2026
VenueSSRN Electronic Journal
Typepreprint
Citations0
DOI10.2139/ssrn.7377578
OpenAlexW7205002748

Topics

Digital Marketing and Social MediaOpportunity costLive streamingIntermediaryAdvertisingComputer science