Live streaming

Field
Subfield
Domain
OpenAlex	C2776741261

Smeal faculty

• Keran Zhao - score 2.8

Papers

• Understanding Factors that Influence User Popularity in Live Streaming Platforms (2019) - cites 14
• Lost in the Crowd: How Group Size and Content Moderation Shape User Engagement in Live Streaming (2025) - cites 7
• Understanding the Role of Video Quality and Emotion in Live Streaming Viewership (2021) - cites 2
• Understanding the Nature and Effects of Content Providers’ Switching Behaviors: Evidence from Online Live Streaming (2019) - cites 1
• Attention Opportunity Cost and Ad Insertion in Synchronous Media: Evidence from Live Streaming (2026) - cites 0