Word of mouth

Field
Subfield
Domain
OpenAlex	C137913393

Smeal faculty

• Gary L. Lilien - score 0.8
• Chenhui Guo - score 0.7
• J. Andrew Petersen - score 0.6
• Stefan Wuyts - score 0.5

Papers

• A multi-stage model of word-of-mouth influence through viral marketing (2008) - cites 898
• How valuable is word of mouth? (2007) - cites 240
• The connected customer the changing nature of consumer and business markets (2010) - cites 86
• Product Comparison Networks for Competitive Analysis of Online Word-of-Mouth (2013) - cites 70