Mass customization

Field
Subfield
Domain
OpenAlex	C72414096

Smeal faculty

• Aydin Alptekinoglu - score 3.0
• Arvind Rangaswamy - score 0.9
• John C. Liechty - score 0.6

Papers

• Customerization: The next revolution in mass customization (2001) - cites 630
• Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service (2001) - cites 192
• Mass Customization vs. Mass Production: Variety and Price Competition (2007) - cites 173
• Mass Customization Versus Mass Production: Variety and Price Competition (2006) - cites 47
• Is Adopting Mass Customization a Path to Environmentally Sustainable Fashion? (2020) - cites 42
• Can mass customization slow fast fashion down? The impact on time‐to‐disposal and willingness‐to‐pay (2023) - cites 21