Consumer Behavior and Marketing Influence

Field	Business, Management and Accounting
Subfield	Marketing
Domain	Social Sciences
OpenAlex	T14244

Smeal faculty

• Marvin E. Goldberg - score 2.0
• Gary L. Lilien - score 1.0

Papers

• Mood, Awareness, and Product Evaluation (1993) - cites 234
• An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry (1984) - cites 171
• The Dissonance Model in Post-Decision Product Evaluation (1970) - cites 148