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The Dissonance Model in Post-Decision Product Evaluation

Joel B. Cohen, Marvin E. Goldberg
Year1970
VenueJournal of Marketing Research
Typearticle
Citations148
DOI10.1177/002224377000700305
OpenAlexW2320357682

Topics

Consumer Behavior and Marketing InfluenceCognitive dissonanceProduct (mathematics)InstantPsychologyDecision model