SMEAL WIKI

An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry

Gary L. Lilien, M. Anthony Wong
Year1984
VenueJournal of Marketing Research
Typearticle
Citations171
DOI10.1177/002224378402100101
OpenAlexW2323509054

Topics

Consumer Behavior and Marketing InfluencePurchasingMetalworkingBusinessExploratory researchSample (material)