SMEAL WIKI

Using Information Networks to Discover and Execute Marketing Brand Alliances: A Data-Driven Framework for Actionable Insights

Pankhuri Malhotra, Daniel M. Ringel, Keran Zhao, Yaxin Cui
Year2026
VenueInformation Systems Research
Typearticle
Citations0
DOI10.1287/isre.2025.1792
OpenAlexW7166507432

Topics

Business Strategy and InnovationAllianceComputer scienceBig dataBusinessMarketing