SMEAL WIKI

The three key linkages: improving the connections between marketing and sales

Ralph Angelo Oliva
Year2006
VenueJournal of Business and Industrial Marketing
Typearticle
Citations46
DOI10.1108/08858620610690155
OpenAlexW2016627782

Topics

Marketing and Advertising StrategiesLinkage (software)MarketingBusinessSales managementKey (lock)