SMEAL WIKI

The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases

Dipayan Biswas, Courtney Szocs
Year2019
VenueJournal of Marketing Research
Typearticle
Citations199
DOI10.1177/0022243718820585
OpenAlexW2906872296

Topics

Consumer Retail Behavior StudiesCafeteriaSensory systemStimulus modalityOlfactionPsychology