SMEAL WIKI

The Role of Digital Ad Clutter in Ad Viewership, Memory, and Conversion Outcomes

Sean Melessa, Poet Larsen
Year2024
VenueSSRN Electronic Journal
Typepreprint
Citations0
DOI10.2139/ssrn.4872995
OpenAlexW4400075209

Topics

Digital Marketing and Social MediaAudience measurementClutterComputer sciencePsychologyBusiness