SMEAL WIKI

The Power of Consequential Product Sounds

Christine Ringler, Nancy J. Sirianni, Brett Christenson
Year2020
VenueJournal of Retailing
Typearticle
Citations27
DOI10.1016/j.jretai.2020.09.002
OpenAlexW3090784166

Topics

Consumer Retail Behavior StudiesMindsetProduct (mathematics)PerceptionMarketingProcess (computing)