SMEAL WIKI

Smiling faces on food packages can increase adults' purchase likelihood for children

Sara Williamson, Courtney Szocs
Year2021
VenueAppetite
Typearticle
Citations11
DOI10.1016/j.appet.2021.105301
OpenAlexW3163945195

Topics

Consumer Packaging Perceptions and TrendsProduct (mathematics)PsychologyAdvertisingConsumption (sociology)Food marketing