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Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner, Jan-Benedict E.M. Steenkamp
Year2001
VenueJournal of Marketing Research
Typearticle
Citations1257
DOI10.1509/jmkr.38.2.143.18840
OpenAlexW1486839280

Topics

Psychometric Methodologies and TestingAcquiescenceScale (ratio)Response biasPsychologyStyle (visual arts)