Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Abbie Griffin, Brett W. Josephson, Gary L. Lilien, Fred Wiersema, Barry L. Bayus, Rajesh K. Chandy, Ely Dahan, Steve Gaskin, Ajay K. Kohli, Christopher Miller, Ralph Angelo Oliva, Jelena Spanjol