SMEAL WIKI

Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies

Min Ding, Jehoshua Eliashberg, Stefan Stremersch
Year2014
VenueEUR Research Repository (Erasmus University Rotterdam)
Typebook
Citations32
DOI10.1007/978-1-4614-7801-0
OpenAlexW616455938

Topics

Pharmaceutical Economics and PolicyPharmaceutical industryPharmaceutical marketingMarketingPortfolioBusiness