SMEAL WIKI

Functional forms of the satisfaction–loyalty relationship

Songting Dong, Min Ding, Rajdeep Grewal, Zhao Ping
Year2010
VenueInternational Journal of Research in Marketing
Typearticle
Citations63
DOI10.1016/j.ijresmar.2010.09.002
OpenAlexW2028324073

Topics

Customer Service Quality and LoyaltyCustomer satisfactionMarketingProduct categoryBusinessProduct (mathematics)