SMEAL WIKI

Developing Discriminating Consumers

Donald F. Roberts, Peter G. Christenson, Wendy A. Gibson, Linda Mooser, Marvin E. Goldberg
Year1980
VenueJournal of Communication
Typearticle
Citations69
DOI10.1111/j.1460-2466.1980.tb01996.x
OpenAlexW2083747203

Topics

Marketing and Advertising StrategiesLibrary sciencePublic opinionAssociation (psychology)SociologyPsychology