SMEAL WIKI

Consumer Substitution Decisions : An Integrative Framework

Rebecca W. Hamilton, Debora Viana Thompson, Zachary G. Arens, Simon J. Blanchard, Gerald Häubl, P.K. Kannan, Uzma Khan, Donald R. Lehmann, Meg Meloy, Neal G. Roese, Manoj Thomas
Year2015
VenueAlexandria (UniSG) (University of St.Gallen)
Typearticle
Citations1
DOI(no DOI)
OpenAlexW3121929920

Topics

Consumer Market Behavior and PricingSubstitution (logic)BusinessMarketingProcess managementComputer science