SMEAL WIKI

Chapter 8 Switching Costs: A Key to Understanding and Managing Business Consulting Relationship Longevity

Melvin Prince, Robert F. Everett
Year2012
VenueAdvances in business marketing & purchasing/Advances in business marketing and purchasing
Typebook-chapter
Citations1
DOI10.1108/s1069-0964(2012)0000018013
OpenAlexW2477831530

Topics

Customer Service Quality and LoyaltyKey (lock)LongevityBusinessMarketingProcess management