Aggregate data

Field
Subfield
Domain
OpenAlex	C2778058735

Smeal faculty

• J. Andrew Petersen - score 0.6
• Gary L. Lilien - score 0.5

Papers

• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses (2002) - cites 319
• Multichannel Data-Driven Attribution Models: A Review and Research Agenda (2021) - cites 7