SMEAL WIKI

Toward a Personology of the Consumer: Figure 1

Hans Baumgartner
Year2002
VenueJournal of Consumer Research
Typearticle
Citations244
DOI10.1086/341578
OpenAlexW2036882676

Topics

Personality Traits and PsychologyPersonalityPsychologyPerspective (graphical)TraitConsumer behaviour