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The Role of Optimum Stimulation Level in Exploratory Consumer Behavior

Jan‐Benedict E.M. Steenkamp, Hans Baumgartner
Year1992
VenueJournal of Consumer Research
Typearticle
Citations725
DOI10.1086/209313
OpenAlexW2128888925

Topics

Psychological and Educational Research StudiesOperationalizationVariety (cybernetics)PsychologyCuriosityExploratory research