SMEAL WIKI

Social Marketing: Are We Fiddling While Rome Burns?

Marvin E. Goldberg
Year1995
VenueJournal of Consumer Psychology
Typearticle
Citations120
DOI10.1207/s15327663jcp0404_03
OpenAlexW1967923570

Topics

Public Health Policies and EducationSocial marketingMarketingPublic Sector MarketingCore (optical fiber)Marketing research