SMEAL WIKI

Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning

Vidya Mani, Douglas J. Thomas, Saurabh Bansal
Year2016
VenueManagement Science
Typearticle
Citations15
DOI10.1287/mnsc.2021.4128
OpenAlexW3217438889

Topics

Supply Chain and Inventory ManagementSubstitution (logic)RevenueMultinomial logistic regressionBusinessSubstitution effect