SMEAL WIKI

Eliciting Preference for Complex Products: A Web-Based Upgrading Method

Young‐Hoon Park, Min Ding, Vithala R. Rao
Year2008
VenueJournal of Marketing Research
Typearticle
Citations84
DOI10.1509/jmkr.45.5.562
OpenAlexW2046801955

Topics

Economic and Environmental ValuationUpgradeConjoint analysisBenchmark (surveying)Product (mathematics)Computer science