SMEAL WIKI

Developing Marketing Expert Systems: An Application to International Negotiations

Arvind Rangaswamy, Jehoshua Eliashberg, Raymond R. Burke, Jerry Yoram Wind
Year1989
VenueJournal of Marketing
Typearticle
Citations98
DOI10.1177/002224298905300402
OpenAlexW2001832489

Topics

Decision Support System ApplicationsNegotiationExpert systemMarketingBusinessMarketing research