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Contextual effects of color on food choices: Red ambient color induces indulgence

Courtney Szocs, Annika Abell, Rūta Ruževičiūtė, Yeseul Kim, Dipayan Biswas
Year2024
VenueJournal of Consumer Psychology
Typearticle
Citations5
DOI10.1002/jcpy.1445
OpenAlexW4404328454

Topics

Color perception and designIndulgencePsychologyFood scienceFood choiceCognitive psychology