SMEAL WIKI

A High-level Overview: A Value Perspective on the Practice of Business-to-Business Marketing

Ralph Angelo Oliva
Year2012
VenueEdward Elgar Publishing eBooks
Typebook-chapter
Citations5
DOI10.4337/9781781002445.00010
OpenAlexW2805679092

Topics

Customer Service Quality and LoyaltyPerspective (graphical)Business practiceMarketingValue (mathematics)Business