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The Effects of Advertising Media Channel Combinations on Brand Performance

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen
Year2021
VenueSSRN Electronic Journal
Typepreprint
Citations0
DOI10.2139/ssrn.3836621
OpenAlexW3161775827

Topics

Marketing and Advertising StrategiesSilver bulletComplementarity (molecular biology)Computer scienceMaterials scienceBiology