SMEAL WIKI

Software Tools for New Product Development

Arvind Rangaswamy, Gary L. Lilien
Year1997
VenueJournal of Marketing Research
Typearticle
Citations109
DOI10.1177/002224379703400115
OpenAlexW2035918944

Topics

Product Development and CustomizationComputer scienceSoftware developmentNew product developmentProcess managementSoftware