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Navigating Product Diversification in Live Streaming E-commerce: Evidence from Douyin Platform

Jingyun Hu, Yi Gao, Keran Zhao
Year2025
VenueProceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences
Typeconference-paper
Citations1
DOI10.24251/hicss.2025.467
OpenAlexW4407208202

Topics

Supply Chain and Inventory ManagementDiversification (marketing strategy)Computer scienceProduct (mathematics)BusinessWorld Wide Web