SMEAL WIKI

Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Sung‐Hoon Kim, Simon J. Blanchard, Wayne S. DeSarbo, Duncan Κ. H. Fong
Year2013
VenueJournal of Marketing Research
Typearticle
Citations12
DOI10.1177/002224371305000512
OpenAlexW1964776273

Topics

Bayesian Methods and Mixture ModelsMulticollinearityComputer scienceMarket segmentationContext (archaeology)Bayesian probability