SMEAL WIKI

DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception

Gary L. Lilien, Arvind Rangaswamy, Gerrit H van Bruggen, Katrin Starke
Year2004
VenueInformation Systems Research
Typearticle
Citations118
DOI10.1287/isre.1040.0026
OpenAlexW2162487266

Topics

Decision Support System ApplicationsDecision qualityDecision support systemQuality (philosophy)PerceptionContext (archaeology)