SMEAL WIKI

An Examination of the Voluntary Recognition of Acquired Brand Names in the United Kingdom

Karl A. Muller
Year1998
VenueSSRN Electronic Journal
Typepreprint
Citations7
DOI(no DOI)
OpenAlexW3125037410

Topics

Auditing, Earnings Management, GovernanceGoodwillCompetitor analysisBrand equityBusinessBrand names