SMEAL WIKI

A means-end chain approach to consumer goal structures

Rik G. M. Pieters, Hans Baumgartner, Doug Allen
Year1995
VenueInternational Journal of Research in Marketing
Typearticle
Citations506
DOI10.1016/0167-8116(95)00023-u
OpenAlexW1980187546

Topics

Behavioral Health and InterventionsConceptualizationPerspective (graphical)Action (physics)Computer scienceValue (mathematics)