SMEAL WIKI

A Knowledge-Based System for Advertising Design

Raymond R. Burke, Arvind Rangaswamy, Jerry Yoram Wind, Jehoshua Eliashberg
Year1990
VenueMarketing Science
Typearticle
Citations82
DOI10.1287/mksc.9.3.212
OpenAlexW2058703800

Topics

Decision Support System ApplicationsHeuristicsComputer scienceKnowledge baseExpert systemDomain knowledge