SMEAL WIKI

A Crack in the Foundation: Why SWOT Might Be Less Than Effective in Market Sensing Analysis

Robert F. Everett
Year2014
VenueJournal of Marketing Management
Typearticle
Citations13
DOI(no DOI)
OpenAlexW2188616832

Topics

Competitive and Knowledge IntelligenceSWOT analysisContext analysisFocus (optics)Presentation (obstetrics)Risk analysis (engineering)