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Consent Form

Introduction to the Research

You are invited to participate in a research study being conducted by Jason Bell at Penn State University. The purpose of this study is to understand how consumers evaluate and choose common products. You are being invited because you are part of the general consumer population and your preferences will contribute to generalizable knowledge in the field of marketing.

Key Details About Participation

This study is considered minimal risk, meaning the risks are no greater than those encountered in daily life.

• What you will do: You will read 5 short product descriptions and write brief responses to questions about each one. There are no right or wrong answers.
• Time Commitment: The survey is expected to take no more than 15 minutes to complete.
• Risks: The primary risk is potential fatigue or boredom from the task. There are no anticipated physical, social, or legal risks.
• Benefits: There are no direct personal benefits to you. The benefit of this research is contributing to academic understanding of consumer behavior.
• Confidentiality: Your participation is completely anonymous. We will not collect your name, email address, or any other identifying information that could link your responses back to you. All data will be kept confidential and stored on secure university servers.
• Voluntary Participation: Taking part in this study is entirely voluntary. You may choose not to answer any question, stop the survey at any time, or refuse to participate without penalty or loss of benefits.

Implied Consent: By continuing to the next page of the survey, you confirm that you have read and understand this information and voluntarily consent to participate in this exempt research study.

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Instructions

In this study, you will complete 5 short writing tasks about artistic products such as songs, books, or paintings.

For each task, you will:

1. Read some information relating to how the product was made.
2. Read a writing prompt, a question asking for your thoughts about what you just read.
3. Write your response. Share your genuine reaction. There are no right or wrong answers.

Each task will show a different product description and a different question. Please write at least a few sentences for each. We value thoughtful, honest responses over length.

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